Articles (115)
for general educational purposes only
The unity principle: Harnessing the power of our tribal instincts
We tend to favour those we consider to be one of us.
The consistency principle: Why you should be cautious agreeing to small requests
We tend to behave consistently with what we have said or done before.
The scarcity principle: Limited availability increases perceived value
We tend to assign more value to things that are perceived as scarce.
Improve how you feel by changing your focus
What you focus on shapes your emotional state.
The fundamental attribution error: Underestimating the power of circumstances
When explaining the behaviour of others, we tend to overestimate the role of personality traits and underestimate the role of environmental influences.
Present bias: The present self trumps the future self
We tend to prefer immediate rewards at the expense of future rewards.
The authority principle: The dangers of blindly trusting authority figures
We tend to comply with requests from people in positions of authority.
The social proof principle: The influence of others on our choices
We tend to look at the actions or beliefs of others to determine what is appropriate.
The liking principle: Increasing influence through likeability
We tend to be more easily persuaded by people we like.
The reciprocity principle: Understanding the power of gifts and favours
We have a strong tendency to feel obligated to reciprocate favours received.
The contrast principle: Comparative orders magnify perceived differences
Our perception of things is significantly influenced by the context in which they are presented.
Habits: Harnessing the power of repeated small changes
How to change your habits to shape the kind of person you want to become.
Make behavior satisfying or unsatisfying
We tend to repeat behaviors that are immediately satisfying and avoid behaviors that are not.
Make behavior easy or difficult
The easier it is to perform a behavior, the more likely we are to engage in it.
Make behavior attractive or unattractive
The expectation of a satisfying outcome motivates us to act.
Turn your behavioral plan into action
Practical strategies for achieving your desired outcomes.
Create a plan to achieve your personal goal
Develop actionable behavioral steps to reach your goal and sustain progress.
Bring your daily habits to light
Create a habits scorecard to identify hidden patterns in your daily life.
Determine the kind of person you want to be
To change your habits, start by focusing on who you want to become.