Effective strategies for handling derogatory labels during debates.

An incentive motivates people to perform behaviour that they would not do without that incentive.

Understanding the power of persuasion principles and techniques.

We tend to favour those we consider to be one of us.

We tend to behave consistently with what we have said or done before.

We tend to assign more value to things that are perceived as scarce.

We tend to comply with requests from people in positions of authority.

We tend to look at the actions or beliefs of others to determine what is appropriate.

We tend to be more easily persuaded by people we like.

We have a strong tendency to feel obligated to reciprocate favours received.